Media Transformation

The magic and mechanics of integrated media

Media that connects the dots.

From fragmented campaigns to full-funnel momentum.

B2B media today is chaotic. Fragmented campaigns. Duplicated spend. Siloed teams all trying to reach the same accounts with different messages. Brand, ABM, partner, product and industry campaigns pile on top of each other — creating noise, complexity and wasted budget.

We bring order to the mess.

At tmp, we unify media around the buyer’s journey. We design and run orchestrated, omnichannel campaigns that reflect how real decisions get made. No silos. No channel-first thinking. Just integrated media that connects with buyers and contributes to pipeline.

With decades of B2B experience and AI-enhanced media tech, we help you target precisely, optimise continuously, and prove the commercial impact of every media dollar you spend.

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What we make happen:

Audience-first strategy that aligns to how buying happens

We don’t plan media around departments—we plan around decision-makers. From C-suite awareness to deal-stage acceleration, everything maps to real B2B buying motions.

Omnichannel campaigns built to work together

We activate paid social, programmatic, display, search and high-impact formats as one orchestrated system. Not channel by channel. Not team by team.

ABM at scale, not ABM in a silo

We use media to extend reach and precision across your ABM tiers—aligning paid activation with account insights, sales plays and buying signals in real time.

AI-powered optimisation that keeps campaigns moving

Through tmpX and our integrated tech stack, we continuously refine targeting, spend and creative based on what’s working - at the speed modern media demands.

Better integration with content, creative and sales

We connect media planning with messaging, content and sales activation. So what buyers see matches what they hear — and moves them to act.

Measurement that shows media’s true impact

We track what media influenced, where it moved accounts, and how it contributed to revenue. Not just clicks. Not just MQLs. Actual business value.

The team understood exactly what we were aiming for and managed to deliver a creative idea that captures the imagination, and an activation plan that is generating tangible results.

Elina Lammintausta
Team Lead, Brand Performance Marketing, Neste