Channel Partner Growth Toolkit

Getting more out of your channel - tools & frameworks

B2B is full of complex technology propositions, and it seems everyone is talking about investing in the partner channel. Partnerships create more value than any one participant could on its own. Companies with high-performing ecosystems saw higher revenue growth and net profit margin, while 91% of CEOs agree that ecosystems have increased the resilience of their business. (EY)

Getting hold of practical tools and frameworks to help grow your channel partners can be hard. We’ve got you covered with our Channel Partner Growth Toolkit, full of useful tools and frameworks to create alignment across your business and build a scalable channel partner program.

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In the toolkit:

  • The partner segmentation scorecard

  • The joint value proposition workshop agenda

  • The joint value proposition summary template

  • The joint messaging framework template

  • The joint go-to-market planning framework

  • The go-to-market comms template

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Channel marketing services

Grow your business with high-performing partnerships

  • Base your strategy on solid foundations. Our team research and profile potential partners with telephone surveys, market analysis, desk research and isometric testing to find the perfect fit.