Elevating to the C-Suite: Scaling Partner ABM

In this recording of our February 2024 workshop, Joanna Cullinan, Senior Marketing Manager, Global Systems at Palo Alto Networks, alongside Jenny Leighton, Senior Program Director at The Marketing Practice, unravel the secrets to magnifying partner ABM initiatives.

Key highlights:

• Evolution from Experimental to Essential: How joint partner ABM programs became a crucial component in marketing strategies.
• High Returns on Investment: Demonstrating ABM's effectiveness in yielding substantial ROI and pipeline growth.
• Navigating Complexity: Addressing the intricacies and demands of managing successful ABM programs.