In this recording of our February 2024 workshop, Joanna Cullinan, Senior Marketing Manager, Global Systems at Palo Alto Networks, alongside Jenny Leighton, Senior Program Director at The Marketing Practice, unravel the secrets to magnifying partner ABM initiatives.
Key highlights:
Hear Jay McBain (Canalys), Michelle Thomas (Microsoft) & Gemma Telford (Founder SheHer) discuss the 'perfect storm' of channel marketing, the friction of co-partner marketing and...