800 business leaders share their take on B2B marketing in 2023

The annual B2B marketing effectiveness barometer

b2b marketing survey

Marketers across the US, UK, Germany, and Australia share their thoughts on post-pandemic recovery, riding out recession, and more, in our annual deep-dive into B2B marketing effectiveness.

This year’s report reveals:

  • The latest swing of the pendulum in short-term versus long-term budget allocation

  • Which tactic marketers are adopting to mitigate against economic slowdown

  • Evidence of marketing’s growing strategic remit within B2B businesses

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