A week of artificial inspiration

AI Week on-demand

This is a world where there's been a lot of hype surrounding AI, so we figured it’s time to make it real. 

If you missed our live sessions but still want to explore cutting-edge techniques, advanced cross-functional partnerships, examine real-world success stories and, above all, get inspired - then check out our on-demand recordings.

Register below

AI Week sessions available to explore:

🎨 Learning session: gen AI & creative techniques

🧠 Augmented Intelligence: the power of AI for ABM at scale

🔧AI Incubator: exciting tools for B2B marketers

💻 Learning session: AI as the accelerant for media performance

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Demonstrating tools and techniques we’re currently using to develop creative work. With Paul Howarth, Erin Smith, Leota Mohr, and Scott Fassett from The Marketing Practice’s creative team.

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How ready is AI today to help scale ABM programs? We'll balance practical examples with a discussion on where the technology roadmap is likely to take us over the next two years.

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Alastair Hussain, SVP Strategy at The Marketing Practice, introduces presentations and demos from some of the most promising start-ups creating value from genAI in B2B marketing and beyond.

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Steve Clark, CTO, The Marketing Practice, on how AI changes media performance and efficiency at an unprecedented level.

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