In today’s B2B landscape, trust is more than just a brand asset—it’s a competitive advantage. As buying journeys grow more complex and decision-making groups expand, being known and being credible is key to getting into the consideration set.
One of the recurring themes from TMP’s Media Week was the value of thought leadership in helping brands show up consistently and meaningfully in that journey, so we've brought together those learnings to help you use it to build trust and drive demand.
As our expert speakers explored, trust is built when buyers believe your business is credible, consistent, and operates with integrity. And when you look at the numbers, the impact becomes clear:
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81% of tech buyers chose a brand they were already familiar with, before the RFP went out (LinkedIn)
Explore all the insights in our guide which also covers providing real value to your audience, how to align your strategies, and how simplifying complex ideas can help you cut through and connect with the right people at the right time.
