In Part 2 of our chat with Anna Griffin, CMO at Commvault, we dig into her fearless approach to B2B marketing—from launching a head-turning “Cisco Energy Tax” campaign during Hurricane Katrina, to redefining what it means to lead marketing with strategy, not just execution. Anna shares why she believes in collapsing silos between sales, product and marketing, how marketers can reclaim their voice in strategic conversations, and why she champions simplicity above all else.
If you missed part 1, you can find it here.