Channel Leaders Association

Better Together: How, when and why to go to market with your partners

Watch on-demand

Watch this session on-demand

Hear Jay McBain (Canalys), Michelle Thomas (Microsoft) & Gemma Telford (Founder SheHer) discuss the 'perfect storm' of channel marketing, the friction of co-partner marketing and the importance of a customer-focused approach to channel.

 

 

Speakers

Our expert panel

MS-Execs-2022-06-GTM-Thomas-Michelle-0196-2.1-1

Michelle Thomas

Global Partner Marketing Leader, Microsoft

Michelle is currently the Adobe Alliance Global Partner Marketing Lead at Microsoft, where she is responsible for developing the "Better Together" value proposition, in-market messaging, and a global go-to-market (GTM) strategy.

JayMcBain

Jay McBain

Chief Analyst - Channels, Partnerships & Ecosystems, Canalys

Named Channel Influencer of the Year, Jay has spent his 30-year career in various executive channel sales, marketing, strategy roles within IBM, Lenovo, Autotask, ChannelEyes, Forrester, and now Canalys.

GemmaTelford

Gemma Telford

Founder, SheHer

Specializing in channels, partnerships, and alliances, Gemma guides tech companies such as Sage & Palo Alto towards impactful strategies and deeper, trust-based alliances.