Understand customers pain points, problems and what drives their decision making.
Understand the steps your customers go through to buy your product?
Understand the steps you go through to sell your product.
Ideal customer profiles enriched with actionable behavioural data.
Understand the changes that will have the most impact in acquiring and retaining customers
Lead Experience Specialist
A test-learn-adapt approach to digital transformation, and use of primary research to inform UX, improved customer experience and facilitated long term growth
New online tools allowed JATO’s users to find and upload relevant data more easily; reducing error and establishing the firm as an insight partner