The Marketing Practice

HP and IFS share views on measuring marketing ROI

Chris Cottam and Ron Rose of HP and Trevor Salomon of IFS were among the speakers at the latest Sales and Marketing Forum – ‘Pleasure or Pain? Marketing in a measurement-driven world’.

There was wide-ranging discussion at the event:

• The merits (and potential pitfalls) of different types of metrics and dashboards
• The role of measurement in the way that marketing presents itself to the board and other teams
• Understanding the activities that drive most ROI
• Different models for the relationship between sales and marketing

If you missed the event and would like to hear more about the areas covered, please contact Paul Everett, peverett@themarketingpractice.com, on 01235 833233.