The Marketing Practice
First preview: The Annual Enterprise Decision-Maker Index
What do decision-makers in the country’s largest organisations think of your marketing?
Which activities are having a real impact and what is it that makes them relevant and compelling?
The Marketing Practice’s Annual Index is based on telephone research with over 100 senior decision-makers in FTSE 250 and major public sector organisations.
Questions range from the strategic…
"How have new suppliers broken into your organisation? What role did marketing play?"
"What can existing suppliers do to grow their business with you?"
…to the tactical…
"What are the most effective channels that help you make major supplier decisions?"
"How many emails do you receive each day? What makes one relevant to you?"
"What are the networks, sites, events and publications that you rely on? Why?"
Uncover the answers for yourself and lay the decision-makers bare…
Practices
[architecture diagram]
Our vision of the lead generation and account development marketing process.
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