The Marketing Practice

Unisys & Chordiant speak at S&M forum on account-based marketing

John Bryant of Unisys and Aly Richards from Chordiant gave compelling presentations to November’s Sales & Marketing Forum, “Account-based marketing: one-to-one on an industrial scale”. Organised by The Marketing Practice, the S&M Forum is a quarterly event for senior IT marketers (see here for more information on previous and upcoming events).

November’s forum, held at The Haymarket Hotel in London, looked at experiences and results of account-based marketing programmes, discussing the role of marketing in driving growth in key client accounts. If you missed the session but would be interested in hearing more about the outcomes and our wider lessons around the subject, please do contact us.