The Marketing Practice
Affiniti appoints The Marketing Practice as lead agency
The Marketing Practice, one of the UK’s leading independent full service IT agencies, today announced that it has been officially appointed by Affiniti as its lead agency for marketing communications activity.
Affiniti is the communications integration business of Kingston Communications (HULL) PLC. The brief includes a review and refresh of Affiniti’s customer and prospect communications programme, and the relationship will commence with the redevelopment of Affiniti’s corporate website.
Fausto Amoroso, Marketing Director Job title at Affiniti commented, “The Marketing Practice really understands how to create creative and compelling customer communications. This coupled with their track record as one of the UK’s leading IT specialist agencies were major factors in their being awarded the contract.”
Clive McNamara, Managing Director of The Marketing Practice said. “Affiniti is a leader in its field, and its communications integration proposition is fresh and exciting. We are looking forward to developing a leading-edge communications programme for Affiniti.”
Affiniti held a competitive pitch for the contract at the beginning of Summer 2007.
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About The Marketing Practice
The Marketing Practice specialises in ‘creative customer capture’ for IT services and software companies – involving the creation and execution of broad marketing activity including planning, design, direct campaign creation, digital marketing, data work, business intelligence and events. The company has succeeded in capturing contracts with some of the IT industry’s biggest names, from Adobe, Fujitsu and Misys to Bearing Point, Unisys and Detica. http://www.themarketingpractice.com Telephone 01235 833233
About Affiniti
Affiniti, the communications integrator, specialises in designing, implementing and managing intelligent communications solutions for private and public sector organisations.
Some of its customers include: Experian, Carphone Warehouse, British Airways, Ford, Admiral Insurance, Edinburgh Telford College, Royal Liverpool & Broadgreen Hospital, Cheshire Police, Citigroup, Lloyds TSB, Scottish Parliament and TNT.
Affiniti is part of the Kingston Communications Group.
See www.affiniti.com for more information.
About the Kingston Communications Group
Kingston Communications (HULL) PLC provides a range of Information and Communications technology (ICT) and telecommunication services to businesses, and internet and telecommunications services to selected consumer markets, within the UK.
The Group’s portfolio of ICT businesses works with both leading private enterprise customers and public sector organisations. Through its Affiniti, Smart 421 and JAM IP brands, the Group delivers solutions covering unified communications, contact centre solutions, data management, applications integration and managed services.
The Kingston Group also includes a regionally-focused business, Kingston Communications, which supports small to medium-sized businesses. Through its Kingston Communications, Eclipse and Mistral brands, the business offers a wide range of internet-based and telecommunications services. The regional business also provides telephony and internet services to targeted consumers through its KC, Eclipse and Karoo brands.
The Group is listed on the London Stock Exchange and employs over 2,700 people across the UK.