The Marketing Practice

SAP appoints The Marketing Practice

The Marketing Practice, leading IT B2B marketing agency, has today announced it has been selected to deliver an integrated marketing campaign for SAP, the world's third-largest independent software provider. More than 32,000 customers in more than 120 countries run SAP® applications - from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organisations. The Marketing Practice will be working with SAP in the UK B2B market place.

Roger Nash, Marketing Manager commented, "The Marketing Practice demonstrated an end-to-end understanding of the marketing challenges faced in communication to the mid-market. The thoroughness of their approach, recognition of the importance of our business partners, combined with their strong marketing thinking were pivotal in our decision to appoint them."

Clive McNamara, Managing Director of The Marketing Practice said, "SAP is respected worldwide for the quality of its software, solutions and its marketing. This makes it an especially exciting win for The Marketing Practice and we are looking forward to delivering increased presence and opportunity for SAP in the mid-sized enterprise market."

ENDS (180 words)

NOTES TO EDITORS

About The Marketing Practice
The Marketing Practice specialises in ‘creative customer capture’ for IT services and software companies – involving the creation and execution of broad marketing activity including planning, design, direct campaign creation, digital marketing, data work, business intelligence and events. The company has succeeded in capturing contracts with some of the IT industry’s biggest names, from Adobe, Fujitsu and Misys to Bearing Point, Unisys and Detica. http://www.themarketingpractice.com Telephone 01235 833233

About SAP
About SAP SAP is the world’s leading provider of business software solutions*. Today, more than 32,000 customers in more than 120 countries run SAP® software—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP business solutions help enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, healthcare, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at http://www.sap.com)
(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.