The Marketing Practice
News
28 November 2011
The Marketing Practice wins award for Best Lead Nurturing Initiative 2010
24 October 2011
The Marketing Practice to raise £24,000 for Oxfordshire Dementia charity
The Marketing Practice has teamed up with YoungDementia UK to pledge £24,000 over the next 12 months.
The money will be raised through a combination of company donations and fundraising activity. The Marketing Practice will also be offering our time and expertise to support YoungDementia UK in their promotion.
YoungDementia UK, who are based in Witney, work directly with younger people with dementia and their families and friends in Oxfordshire. Young onset dementia refers to a progressive degeneration of the brain occurring before the age of 65.
Fundraising activities will include an endurance swim by CEO Clive McNamara (David Walliams eat your heart out), company Olympics, quiz and an annual ball.
Tessa Gutteridge, Director, at YoungDementia UK comments: “We are not a big charity so this is a great amount of money for us, particularly at a time when funding has been cut considerably in the charity sector. To have both the financial support and expertise of The Marketing Practice is absolutely fantastic - with them we will be able to make big strides for the people we support this year.”
Clive McNamara, CEO at The Marketing Practice, adds: “It’s great that our growth has put us in the position that we are able to make such a significant contribution. We are very aware of the immense pressure small charities are under and were really keen to support a local cause. After an extensive selection process we are delighted to be working with YoungDementia UK.”
20 October 2011
The Marketing Practice extends creative arm with I-MOTUS alliance
Award winning film communication agency I-MOTUS has become an official partner of The Marketing Practice. The alliance is the result of a long and successful relationship and the growing importance of video as a platform in our activity.
Paul Everett, Director at The Marketing Practice, comments: “Video has become instrumental in the delivery of successful campaigns for our clients. It’s not just about putting testimonial or product videos on YouTube – companies need to think about whether their content is appropriate to the audience's stage in the buying cycle, how they’re ensuring that it will be viewed, and what they do next with the prospects it creates.”
Roger Price, Managing Partner of I-MOTUS adds: “Video has the ability to engage an audience on an emotional level and make a quantifiable difference to any communications campaign. What is so exciting about our partnership with The Marketing Practice is that our combined expertise will enable us to really exploit the full potential of video in campaigns to help clients generate leads, change behaviour and build relationships.”
03 October 2011
The Marketing Practice takes entire team to Spain to say thank you
The Marketing Practice recently combined reward, team building and celebration by organising a company-wide long weekend to Spain.
Over 50 members of staff at The Marketing Practice enjoyed activities such as golf, water sports, dinners and tennis.
It wasn’t all play though - teams delivered presentations on their activities for the year ahead. PowerPoint was banned, so creativity was the name of the game.
The trip was the culmination of a year’s “Purple Programme”, focused on driving client satisfaction. The whole company achieved the targets together and it was great that to all be together to celebrate.
20 Septermber 2011
The Marketing Practice welcomes Head of Data Strategy
Matt Hanks has been appointed Head of Data Strategy at The Marketing Practice.
Matt has over 14 years’ experience managing marketing data and has joined from Golley Slater in Cirencester where he was Head of Data Services.
The Marketing Practice has been managing client data since its foundation nine years ago and the new role underpins the growing opportunities and challenges of data strategy in the current marketing arena.
Matt comments: “The need to be more intelligent with data is becoming intrinsic to the success of any organisation. In an age where the number of marketing channels is growing every day – particularly with social media – there is a lot more unstructured data out there that can be invaluable to a successful campaign.
“Increasingly sophisticated technologies such as marketing automation can also turbo-charge lead generation programmes.
“The extensive data expertise at The Marketing Practice provides strategic input on our clients’ markets which is fundamental to successful campaigns and the effective integration of their sales and marketing functions.”
25 August 2011
The Marketing Practice shortlisted for a record seven B2B Marketing Awards
The Marketing Practice has been shortlisted for seven awards in the finals of the National B2B Marketing Awards.
It is the most awards any agency has been shortlisted for this year and a record for The Marketing Practice.
The categories in which The Marketing Practice is a finalist include Best Website, Best Use of Content, Best Use of Customer Insight, Best Lead Nurturing Campaign and B2B Marketing Agency of the Year.
The Marketing Practice won the Best Lead Nurturing Campaign in 2010. The winners will be announced at the end of November.
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