The Marketing Practice
News
1 September 2009
London PR leader joins The Marketing Practice
B2B marketing agency of the year, The Marketing Practice, has appointed Anna Hutton as Director to drive marketing innovations and support the company’s growing client base. This is one of 15 hires the agency has planned for next financial year in response to growing demand.
19 June 2009
The Marketing Practice scoops Creative Award at the Oxfordshire Business Awards
We were delighted to win the Creative Award at this year's Oxfordshire Business Awards. The awards have grown year on year and this category was hotly contested across every creative industry in Oxfordshire.
1 June 2009
What do buyers think of your marketing?
An audience of 30 IT Services marketers heard views from Claire Myerson, IT Solutions Director at Wyeth Pharmaceuticals, and Keith Mitchell, former Global Head of Shared Infrastructure at Reuters, at The Marketing Practice’s latest Sales & Marketing Forum.
8 May 2009
Creative award finalist for second year in a row
The Marketing Practice has been shortlisted as a finalist for the Creative Award at the Oxfordshire Business Awards. Winners will be announced at the awards dinner on Friday 19 June 2009.
Views
Is Green marketing sustainable?
A recent post by Chris Koch of ITSMA goes under the title ‘Green Marketing is a Crock of…’
Assuming he didn’t mean to end the title with ‘Gold’, I have to take issue with his point of view. Essentially, he looks at the idea of marketing around Green credentials as being…
Former Global Head of Shared Infrastructure at Reuters on supplier marketing
Keith Mitchell spoke at a recent Sales & Marketing Forum, sharing his views on the supplier marketing that has been targeted at him in the course of his career. We knew that Keith wouldn’t pull any punches in front of an audience of senior IT marketers…
The great events robbery
I want to say two things about events. Knowing them could increase your ROMI by several hundred per cent and help you to see who is stealing your delegates…