Overview
The ties that bind us:
Bringing sales & marketing closer together
'What has marketing ever done for you?' Ask the question to the Chief Executive or Sales Director of any large ICT organisation and the answers range from depressing to surprisingly inspirational.
And with a recent Miller Heiman survey linking Sales & Marketing alignment to a 38% higher success-rate in closing business and a 50% higher rate of growth, it's an issue we can't afford to ignore.
Our panel of Sales, Marketing and business leaders (including Stephen Kelly, former CEO of one of the UK's largest IT companies, Micro Focus) will be answering some fundamental questions about Marketing's role.
- Identity and purpose: What should the real role of Marketing be in complex, high-value B2B sales? Does Marketing have a clear sense of its raison d'être – and can it communicate this effectively?
- Working together: What does the ideal model for Marketing and Sales alignment look like (from both sides of the fence)? How can you translate good intentions into valuable sales results?
- Measurement: How can Marketing's performance be measured more comprehensively? And how can this be used to increase Marketing's relevance to the business?
This event is for a specially selected audience of senior executives from IT, outsourcing and consulting organisations. There will be plenty of opportunity both to question the panel of speakers and to discuss the issues with your peers.
Event details
Monday 4 October 2010
The Soho Hotel, London
Attendance is free but exclusively by invitation only.
Business dress
RSVP
Either RSVP to the invitation you have received, call Paul Everett on
01235 433510, or reply here.