The Marketing Practice
The Sales & Marketing Forum
Our discussion and networking series for senior marketers.
Previous events include:
- The ties that bind us:
bringing sales & marketing close together
With speakers from VP Applications and Oracle - A very public affair:
what will it take to become a partner for the public sector?
With speakers from DWP and Fujitsu - Pleasure or Pain?
Marketing in a measurement-driven world
With speakers from HP and IFS - The Naked Decision-Maker:
What the buyer really thinks of your marketing
With Keith Mitchell, former Global Head of Shared Infrastructure, Reuters - Account-based marketing:
one-on-one on an industrial scale
With John Bryant, Unisys and Aly Richards, Chordiant
What do 100 decision-makers think of your marketing?
Our Enterprise Decision-Maker Index uncovers audience experiences of IT supplier marketing…
- “How have new suppliers broken into your organisation? What role did marketing play?”
- “What can existing suppliers do to grow their business with you?”
- “What are the most effective channels that help you make major decisions?”
- “How many emails do you receive each day? What makes one relevant to you?”
- “What are the networks, sites, events and publications that you rely on? Why?”

