The Marketing Practice

The Sales & Marketing Forum

Sales & Marketing

Our discussion and networking series for senior marketers.

Previous events include:

  • The ties that bind us:
    bringing sales & marketing close together
    With speakers from VP Applications and Oracle
  • A very public affair:
    what will it take to become a partner for the public sector?
    With speakers from DWP and Fujitsu
  • Pleasure or Pain?
    Marketing in a measurement-driven world
    With speakers from HP and IFS
  • The Naked Decision-Maker:
    What the buyer really thinks of your marketing
    With Keith Mitchell, former Global Head of Shared Infrastructure, Reuters
  • Account-based marketing:
    one-on-one on an industrial scale
    With John Bryant, Unisys and Aly Richards, Chordiant

Put a little S&M in your day

What do 100 decision-makers think of your marketing?

100 decision-makers

Our Enterprise Decision-Maker Index uncovers audience experiences of IT supplier marketing…

  • “How have new suppliers broken into your organisation? What role did marketing play?”
  • “What can existing suppliers do to grow their business with you?”
  • “What are the most effective channels that help you make major decisions?”
  • “How many emails do you receive each day? What makes one relevant to you?”
  • “What are the networks, sites, events and publications that you rely on? Why?”

Find out more