The Marketing Practice
The Sales & Marketing Forum
Our discussion and networking series for senior marketers.
Upcoming Event:
Cracking the whip:
is finance dominating the buying process?
7 December, The Soho Hotel, London
Previous events include:
- Pleasure or Pain?
Marketing in a measurement-driven world
With speakers from HP and IFS - The Naked Decision-Maker:
What the buyer really thinks of your marketing
With Keith Mitchell, former Global Head of Shared Infrastructure, Reuters - Account-based marketing:
one-on-one on an industrial scale
With John Bryant, Unisys and Aly Richards, Chordiant
What do 100 decision-makers think of your marketing?
Our Annual Enterprise Decision-Maker Index uncovers audience experiences of IT supplier marketing…
- “How have new suppliers broken into your organisation? What role did marketing play?”
- “What can existing suppliers do to grow their business with you?”
- “What are the most effective channels that help you make major decisions?”
- “How many emails do you receive each day? What makes one relevant to you?”
- “What are the networks, sites, events and publications that you rely on? Why?”